Multivariate Testing With Google Adwords

Multivariate Ad Testing is the process of using a variety of ad copy in a marketing campaign over a set period of time to determine the most efficient ad copy. DONE! SEO has taken this formula and built custom software that allows us to test up to 54 variations for each keyword you are targeting through Google's pay per click ad services, Adwords.

With Google Adwords there are three lines for each ad; one title line and two descriptive lines. Our system allows us to test a variety of ad copy on each of the three lines. This type of testing with Google Adwords has many benefits, including identifying keywords with the highest click-thru-ratios and the highest converting keywords. This can also lower your advertising costs, as Google rewards better performing ads with lower costs per click.

For more information please contact a representative today!