Public Relations is the profession of promoting goodwill between an organization or an individual and the public, employees, customers. While PR Firms have been around since the days of Edward Bernays the the internet has truly revolutionized the field. Where in the past the public relations industry simply had to have their message broadcast through the medium of the day, whether that be newspapers, radio, or television.
With the growth of the internet the medium of the day is now equally accessible to everyone. Anyone with a blog who can get enough votes on a social media site can become an instant PR Nightmare. When you factor in the power of search engines that never forget it's amazing the public relations industry hasn't thrown in the towel.
At DONE! SEO we have developed a suite of services and strategies designed to assist companies that need to manage the online aspect of a public relations campaign as well as established PR Firms that don't have the expertise necessary to handle the online world of PR. From online reputation management, whether it's reactive or preemptive to press release optimization and website development we can help develop a full solution to handle any online public relations needs you may have.