Mortgage Internet Marketing

With literally millions of mortgage websites out there, getting online exposure for your mortgage firm is no small task. While this market is extremely saturated, results are attainable with dedication and a lot of hard work.

The key to successful Internet mortgage marketing is to make the process as simple and easy as possible for the end user. Minimizing the bounce rates of websites is equally, if not more, important than getting visitors to your site in the first place. There are two basic approaches to online mortgage marketing. One is quick lead generation, shooting for a name and number to pass along to a broker so they can contact the customer by email or phone. The second approach is to get a full application filled out online, which is usually a much more difficult task. We recommend a blend of these techniques. A prominently displayed "quick contact form" should be present on every page, above the fold is an absolute must. The "thank you" page that follows this form should have the option for filling out a full form and a number where they can call a broker right away.

Search Engine Optimization for Mortgage and Home Loan Websites

Optimizing a mortgage web site can be a long, difficult process. These kinds of campaigns have to broken into two parts, one focusing on main category keywords, such as mortgage and home loan. The second part should focus on long tail specific terms, and secondary keywords for people studying different types of loans.

With these kinds of campaigns each loan type you offer is like a mini-SEO campaign, as each has a large number of variations and secondary keywords related to it. Planning the content organization and linking campaigns for these campaigns can be very difficult, due to the wide variety of keywords all getting high search volumes.

In most cases top keywords will be targeted by main navigation linked pages, while long tail keywords should be optimized for through articles which are in turn leveraged for links to the main category pages.