Law Firm Internet Marketing

Marketing legal services online, and specifically through search engine optimization is an excellent way to bring in new clients for large law firms and independent attorneys alike. The great thing about the legal arena is the high levels of specialization. Rather than having everyone target the terms law firm, lawyer, and attorney you can really focus on your niche, whether it's patent law, criminal defense, or any other area of the law.

Search Engine Optimization for Attorney Web Sites

The first step in optimizing a website for a lawyer or law firm is identifying the main categories of services offered, and the geo-specific regions being targeted. Once we have identified the those categories we need to thoroughly research the popular keywords that are relevant to those terms, and plan a strategy for organizing the information on your site. In most cases the best way to execute this is to build out top tier category pages for the main keywords, and then write articles and blog posts targeting the longer tail keywords while providing interesting and informative content that will engage users and keep them on your site, as well as provide great "link bait".