A study that came out this week from the Pew Internet & American Life Project entitled “Online Identity Management and Search in the Age of Transparency” points to some very interesting trends:

* 47% of Internet users have searched for information about themselves online
* 53% of adult internet users said they had looked for information connected to at least one of these groups: 1) family and friends, 2) romantic interests, and 3) business colleagues

Ultimately, people are becoming more aware of their “digital footprint”. A key take-away from the Pew report is that unlike footprints in the sand that get quickly washed or blown away, our online track often stick around for a long time! A summary of the report can be found here. Or download the full report.

Exciting stuff for the team at Better, Inc., as it points to the growing market for our SearchForMeOnline.com product and our Search Engine Reputation Management services.

This entry was posted on Wednesday, December 19th, 2007 at 3:42 pm and is filed under SEO, Search Engine Reputation Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.