Seth wasn’t very complimentary about “Online reputation Management” in a blog entry back in September, but he’s telling people now “the first thing to do this year” is “google yourself”. He writes:

If you’re a salesperson, your prospects already do.
If you’re looking for a job, your prospective employers already do.
If you’ve got a job, your co-workers already do.

He also provided some very helpful tips on how to “fix” your Google footprint if you don’t like it. “Start a blog … make sure you’re represented on HubPages or Squidwho or write an article for ChangeThis. You can be finished by tonight. It’s worth it.

Pretty ironic advice from a guy who essentially said journalists covering companies such as ours who claim they can help with online reputation management aren’t telling the truth. “As soon as a company starts to push the bad stuff down, someone writes about it or new bad stuff shows up and on it goes,” Godin wrote last September.

Maybe it’s all of Tim Russert’s political coverage I’ve been watching that’s encouraging me to point out the inconsistencies here. I would NEVER divulge the names of my SERM clients, but I can say with 100% confidence that we make a substantial impact.

This entry was posted on Thursday, January 3rd, 2008 at 9:30 am and is filed under Search Engine Reputation Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.