SEO Pricing
SEO pricing can vary greatly from company to company and from project to project. This makes is very difficult for potential clients to make a decision as to which company will deliver the right services and products for the right price.
SEO pricing should depend on the following factors:
- Age of the site
- Relevancy of the site (PR Ranking, Inbound Links…)
- Competitiveness of the vertical /niche
- Organic rankings of the prospects site
- Comprehensiveness of the site (how many pages and keyword rich content)
- How many keywords are to be targeted
A reputable SEO agency should give you a quote that will deliver first pages rankings for relevant keywords in your niche and industry. After all, you are not going to see any relevant traffic improvements until you start appearing on the first page on Google. SEO should focus on search engine rankings – traffic and ultimately conversion.
An SEO company that offers the lowest SEO price might not be focused on traffic and top search engine rankings and be simply listing deliverables such as how many directories they are going to submit your site to. That is not a relevant measure and can mislead the prospect in to believing there are getting more for their money.
Online businesses find that they can make the most money by hiring SEO specialists based on their proven results rather than cheap prices. If you hire a company because their’ cheap, then you can usually expect poor results.
This is not to say, however, that high SEO pricing necessarily means that a company can give you the best results. Some online business owners assume that high SEO pricing means quality service. Unfortunately, that isn’t always the case.
You should also ask them about the other clients that they have helped. I know that we at Done SEO are very proud of the work that we have done for our clients. We’re more than happy to show off our successes for potential clients.
SEO companies that can’t follow through on their promises, however, are more likely to focus on their SEO pricing instead of their records. Choosing quality over SEO pricing will always give you better results. Otherwise, you’re just throwing money away.
