I’ve seen lots of posts over the years about how political campaigns should be using SEO principles as part of their overall effort. I’ve always agreed that would be a good idea if done tastefully and ethically, but dismissed the idea as those ideals are very rare in the political circles.

Now, with the Presidential Election fast approaching we’ve decided that we will offer our services specifically to political campaigns, with the stipulation that we will not do anything unethical or otherwise ’shady’.

So what can we search engine optimization actually do for political campaigns? Quite a bit!

Our main focus in these campaigns will be working to ranks our clients for keyword associated with big issues for the 2008 election. We already know the Iraq War, and the War on Terror will be a big part of this. Another hot button issue is Universal Health Care. Working with politicians to promote certain listings relevant to these searches can be a great way to increase the level of communication between the representatives, and the represented.

I’ll be giving updates about projects related to this post as we move forward. We’ve been in talks with some campaigns, and if all goes well we’ll have some interesting stories to tell.

This entry was posted on Tuesday, October 16th, 2007 at 2:54 pm and is filed under Politics, SEO, Search Engine Marketing, Search Engine Reputation Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.