Today’s organizations have to pay close attention to their online reputations. After all, negative listings that rank on the first page on Google for your company or personal name create a global reputation management issue. It’s not always easy, however, for businesses to take control of what’s said about them online. If all of those negative links were true, then perhaps you could live with the difficulties that they cause. Many organizations, however, find that they want to remove negative links because the reports are completely unfounded or the issues have been resolved a long time ago while the listing still ranks on top of search engine results.

The internet makes it easy for people to communicate pretty much any idea. The problem is that not everyone is reasonable. Some people will feel slighted even while your organization does everything possible to satisfy them. Reputation management specialists also know that competitors often post negative links and reviews. Sure, it’s unethical for your competitors to do so. Some people, however, will sink to any means to gain a competitive advantage.

So, what are you supposed to do about such situations? Certainly you would like to remove negative links by appealing to the sensibilities of those who run consumer forums. Many of them, however, will not take down the negative links. Some will even post your request, which can make you look even guiltier in the eyes of consumers and potential clients.

You can’t remove negative links, but we can help you reduce the impact of those negative reviews.

Done SEO uses tested strategies to counter the effects of negative links. First, we create microsites, business profiles, and other web pages that highlight the positive aspects of your organization. This gives us the chance to start pushing the negative links off of first page results from search engines like Google, Bing, and Yahoo!. Over time, you’ll see those negative links move down until they have been relegated to pages that few people ever browse.

Second, we improve the rankings of existing websites that are below the negative link. This pushes the offending page further down the search results.

Within a few months you will find that, while you cannot remove negative links, we can dominate the top search result pages on Google, Yahoo and Bing with online listings you own and control. Our time tested strategies render negative listings ineffective by pushing them off the top pages and protecting your brand and name on search engines.

This entry was posted on Friday, July 30th, 2010 at 11:07 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.