Negative blog posts can do terrible things to your business by ruining its online reputation. Just think about the way that you decide which companies to buy products from online. Smart consumers read several reviews. Then they choose the company that has the best reputation. Even a few negative posts can cause potential clients to go elsewhere, especially if you work in a highly competitive industry.

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Unfortunately, you cannot control your online reputation by simply asking a web site to remove negative blog posts. Most bloggers feel that they have the right to post any opinion, regardless of how it affects others. In fact, considering that many bloggers hide behind anonymity and fake personas, it’s quite possible that there is nothing that your company can do to remove a negative comment, even when they tell blatant lies.

Just because you cannot remove negative blog posts does not mean that you’re completely helpless against these attacks.

At Done SEO, we have found strategies that will make negative blog posts as ineffective as possible. We do this by concentrating on techniques that will remove negative blog links from the first page results of search engines like Yahoo!, Google, and Bing. No one can completely remove negative blog posts, except for the writer or web site administrator. We can, however, remove them from the most frequently viewed search results.

Most internet users only look at the first page of search results. They venture onto the second and third pages only when they’re really feeling adventurous. Research shows that few people ever stray beyond the first couple pages. That means we can effectively remove negative blog posts by pushing them off of the first two or three pages of search results.

We do this by creating web sites and other listings that will attract search engines. Our sites include links to other reputable pages, strong writing with keyword-dense content, and other SEO strategies that will help your site reach the highest rankings and protect your online reputation.

As the web sites that we make for you continue to get stronger over time, they will move up the search results. When our sites go up, the negative blog posts go down. Eventually, they are pushed into the backwaters of search results, where they’re rarely seen by anyone.

This entry was posted on Friday, July 30th, 2010 at 11:22 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.