Quadzilla Kills Advanced White Hat SEO Once and for All
My hat is off to Quadzilla at SEOBlackHat.com for really putting it to all these ‘SEO Speakers’ that harp how great advanced ‘White Hat’ SEO techniques are:
I think this is by far my favorite part:
“But at the same time, I couldn’t help but notice that this year’s Advanced show seemed to lean a whole lot more to the grey/black hat side of things. I couldn’t help but wonder: When did advanced search engine optimization get confused with being a black hat?“
Right around the time that Google took this stance solidified it:
“Web spam is when somebody tries to cheat or take shortcuts so that their Web site shows up higher [in search results rankings] than it deserves to show up,” - Matt Cutts
If you are not trying to get your client’s websites to rank hire than they “deserve”, why should they hire you?
That really does sum it up. If you’re not going to help someone get better rankings them Google thinks they arbitrarily deserve then why should they pay you?
Maybe you can get Google to pay you a dividend for being so ‘ethical’?? Just don’t hold your breath 
