I’ve seen lots of posts over the years about how political campaigns should be using SEO principles as part of their overall effort. I’ve always agreed that would be a good idea if done tastefully and ethically, but dismissed the idea as those ideals are very rare in the political circles.

Now, with the Presidential Election fast approaching we’ve decided that we will offer our services specifically to political campaigns, with the stipulation that we will not do anything unethical or otherwise ’shady’.

So what can we search engine optimization actually do for political campaigns? Quite a bit!

Our main focus in these campaigns will be working to ranks our clients for keyword associated with big issues for the 2008 election. We already know the Iraq War, and the War on Terror will be a big part of this. Another hot button issue is Universal Health Care. Working with politicians to promote certain listings relevant to these searches can be a great way to increase the level of communication between the representatives, and the represented.

I’ll be giving updates about projects related to this post as we move forward. We’ve been in talks with some campaigns, and if all goes well we’ll have some interesting stories to tell.

One of our latest clients to begin working with us is MyEdgeSoftware.com. This client specializes in home inventory software that works on PCs and Macs.

The software is a great package for compiling and maintaining a thorough inventory for your home. This is very important for insurance purposes. If your home is ever damaged by fire, flood, or other disaster a well maintained home inventory will help you make sure your insurance replaces all of your possessions.

So much for open Government

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Disallow: /independenceday/2004/text
Disallow: /independenceday/2005/text
Disallow: /independenceday/2006/text
Disallow: /independenceday/2007/photoessays/text
Disallow: /independenceday/2007/text
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Disallow: /infocus/budget/2007/text
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Disallow: /infocus/budget/2008/text
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And this from the people that tell us, “if you don’t have anything to hide….”

ResourceShelf.com is is reporting that Google has registered a large number of coupon related domains, including the following names:

+ CouponGoogle.com
+ Google-Coupons.com
+ Couponsgoogle.net
++++ Note: CouponsGoogle.com is currently registered to a company in Washington state.
+ Google-Coupons.net
+ GoogleCoupon.net
+ googlecoupon.org
++++ Note: googlecoupon.com registered to a company in PA.
+ Coupongoogle.org
+ Couponsgoogle.org
++++ Note: googlecoupon.com registered to a company in PA.
+ Google-coupons.org

Google started letting site owners submit coupons through Google Maps back in August of 2006, and now it looks like they may have aims on taking a larger slice of the ever growing online coupon marketing field.

Christian Neeser joins us today as a new Client Account Director. He’s been running his own web design and SEO firm, Stray Dog Productions, and we’re very excited to have him.

We’ve finally launched a new design for our main site, www.doneseo.com, and a new design for the blog should be up next week.

One question I see a lot on SEO forums and blogs is, “How can I increase my click thru ratio on Adwords?” What’s alarming to me (and wonderful for Google) is that the most common answer I see on these forums is, “increase your bids.” Not to say that increasing you bids and raising the placement of your ads won’t improve your click thru rate, it just happens to increase your costs per click, which we all know can greatly affect the ROI of the campaign.

So let’s rethink the question. What we need to ask is, “How can we increase click thru rates while maintaining the same cost per click or even lowering the cost?” I know you’re thinking that you can’t increase results and lower cost with a pay per click campaign. This is supposedly the unattainable Holy Grail of search engine marketing. Well, we’ve found it, and we’re even going to share.

Our approach to increasing click thrus is Testing! Testing! Testing! Testing different ad copy with Google can be labor intensive to get up and running. And without a PhD in statistics, you won’t be able to make sense of the numbers without some sort of automation. That’s what we offer. Our web based proprietary software syncs with your Adwords account and allows you to test 54 variations of your text ad for every keyword in your campaign. Our system will identify the top performing variations and provide you with easy to understand reporting, allowing you to adjust and refine your marketing efforts.

You’re probably thinking, “That’s great, but I don’t see how this will actually lower my cost per click.” You’ve got to remember that Google rewards ads that perform better. By simply increasing your click thru rate Google will actually lower your average cost per click, saving you money and increasing your ROI.

For more information about our multivariate testing for Adwords click here, and if you’d like to speak with a representative please contact us today!

The new site, which is the work of Virgil Griffith, allows you to search by company name, IP address, or to monitor a specific page. It’s amazing to see how many big companies, governments, and other entities are editing/censoring Wikipedia.

Yes, you read that right. According to Google’s recently updated Webmaster’s Guidelines with regards to what Google calls “link schemes.”

Examples of link schemes can include:

Links intended to manipulate PageRank

Links to web spammers or bad neighborhoods on the web

Link exchange and reciprocal links schemes (”Link to me and I’ll link to you.”)

Buying or selling links

Now last time I checked swapping links with other websites predates Google. Hell, before we had search engines the only way you could find anything online was following links between sites, and a lot of those were reciprocal links, as that was the only way for website owners to bring in visitors to their sites. I can understand that some people use links to game Google’s results, instead of helping users find good content, but they are hardly the majority, and the outright banning of sites that exchange links is very heavy handed.

IMO Google is going to far here. They present a catch 22 where they recommend:

The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors?

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest. In addition, submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.

I don’t know about any of you, but I’ve never used DMOZ or the Yahoo Directory when looking for anything. Also, Yahoo sells links in their directory for $299 a year ($600 for adult sites). Is Google recommending I violate their guidelines in an attempt to follow their guidelines?

Search Engine Reputation has become quite a buzz word in the last year. What used to be a small problem affecting a limited group of people has quickly become a widespread issue, affecting everyone from individuals to Fortune 500 companies. With the growth of search engine’s indexes and the huge increase in the amount of personal information being posted on the internet, through social networking sites, governments, and companies posting their records online I think it’s safe to say we’re just beginning to see the tip of the iceberg with this issue, while those still in school now will see the huge implications from our technological growth in the information age.

This leads to the main topic I want to address. Should people work on preventative measures now, making sure they control the first 10-20 results for a Google search for their name? If you don’t put any work in now, any unwanted or outright negative information that pops up will go straight to the first page. However, with proper planning and implementation one could theoretically position relevant positive information on the top of the first page, and optimize those listings through link building and social bookmarking, firmly securing those all so important top spots, preventing any newly posted negative information from showing up at the top.

We are proud to announce that we will now be offering Preemptive Search Engine Reputation Management as one of our services. We will be targeting two basic groups with this service. The first would be young people, usually college students, that want to make sure that when they leave college they will have no problem with potential employers digging up negative information on them. The second group will be companies that deal directly with consumers on a regular basis that want to protect themselves from the possibility of potentially harmful posting making it to the top of Google.

To find out more about these services, or any of our other offerings, please contact us today!