High Search Engine Positioning
August 12th, 2010When new clients come to me, they frequently want to know why their websites aren’t performing as well as their competitors. There are several potential reasons that a site might not attract traffic and convert visitors into customers. One of the most common reasons, though, is that the website simply does not have high search engine positioning. Many business owners don’t know how important it is to focus on strategies that will improve their site’s ranking. Doing so, however, almost always improves the site’s performance.
Why is High Search Engine Positioning so Important?
Once you know a little about how most people use the internet, it becomes obvious why high search engine positioning is so important to your business’s success. When people use search engines such as Bing and Google to find websites, they don’t usually know exactly what they are looking for. They enter a few keywords that relate to what they want to find, but they don’t have a certain company in mind.
The search engine rankings, therefore, have a significant influence over what internet users decide to do online. Let’s say you’re a consumer looking online for cheaply priced tennis shoes. You might ask Google to search for “discount shoes,” “cheap tennis shoes,” or “discount price shoes.” At this point, you don’t what company you will buy from. You just know what you want to buy.
This is why high search engine positioning is so important for the success of your online business.
The following image further illustrates the importance of a high search engine ranking:

When Google provides the search results for discounted shoes, consumers usually follow the first few links on the page. At most, they might venture to the second or third pages. The vast majority of the time, though, they end up buying from websites listed on the first page.
If you can get your company’s website into one of those coveted positions, then you will almost certainly improve the amount of business that comes from online leads using search engine optimization and seo efforts.
Done SEO’s SEO strategies help your site get a high search engine positioning – sometimes in as little as just a couple short months. Doing so will increase traffic to your site and make increases the leads and sales that derive from your web presence.


