SEO Positioning

August 13th, 2010

When the internet first started becoming a common presence in people’s homes, few businesses worried about competing with other sites. In fact, there weren’t that many online businesses to compete with. As the internet became more and more important for businesses, though, competition started to increase. Today, strong SEO positioning is one of the best ways that you can generate leads and sell your products online.

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When we look at SEO positioning strategies, we consider the following factors:

  • Age of the site
  • Relevancy of the site (PR Ranking, Inbound Links…)
  • Competitiveness of the vertical /niche
  • Organic rankings of the prospects site
  • Comprehensiveness of the site (how many pages and keyword rich content)

It is interesting to note that search engine optimization and seo has a huge impact on traffic. Have a look at the image below. As you can see, a #1 SEO positioning on Google can yield up to 56% of the available traffic for that keyword alone.

It’s not random chance that some sites get higher rankings than others. SEO positioning is the result of  three factors:

On Page SEO – Keyword Rich Content – and Link Building.

Without effective SEO positioning strategies in place, there is little chance that your online business will succeed. The truth is that successful online businesses use SEO strategies to attract higher levels of internet traffic.

Contact us today so we can evaluate how we can help you get better rankings and traffic to your site.

SEO Pricing

August 13th, 2010

SEO pricing can vary greatly from company to company and from project to project. This makes is very difficult for potential clients to make a decision as to which company will deliver the right services and products for the right price.

SEO pricing should depend on the following factors:

  • Age of the site
  • Relevancy of the site (PR Ranking, Inbound Links…)
  • Competitiveness of the vertical /niche
  • Organic rankings of the prospects site
  • Comprehensiveness of the site (how many pages and keyword rich content)
  • How many keywords are to be targeted

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A reputable SEO agency should give you a quote that will deliver first pages rankings for relevant keywords in your niche and industry. After all, you are not going to see any relevant traffic improvements until you start appearing on the first page on Google. SEO should focus on search engine rankings – traffic and ultimately conversion.

An SEO company that offers the lowest SEO price might not be focused on traffic and top search engine rankings and be simply listing deliverables such as how many directories they are going to submit your site to. That is not a relevant measure and can mislead the prospect in to believing there are getting more for their money.

Online businesses find that they can make the most money by hiring SEO specialists based on their proven results rather than cheap prices. If you hire a company because their’ cheap, then you can usually expect poor results.

This is not to say, however, that high SEO pricing necessarily means that a company can give you the best results. Some online business owners assume that high SEO pricing means quality service. Unfortunately, that isn’t always the case.

You should also ask them about the other clients that they have helped. I know that we at Done SEO are very proud of the work that we have done for our clients. We’re more than happy to show off our successes for potential clients.

SEO companies that can’t follow through on their promises, however, are more likely to focus on their SEO pricing instead of their records. Choosing quality over SEO pricing will always give you better results. Otherwise, you’re just throwing money away.

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Top Search Engine Placement

August 13th, 2010

Recently, a prospective client contacted me to talk about how Done SEO could help him get top search engine placement for his business’s website. Over the past several months, he had been trying to manage the site on his own. Unfortunately, he was unable to attract the kind of traffic that he needed.

I wanted to know more about the methods that he had been using to reach top search engine placement with popular sites such as Google and Bing. Quite frankly, I was impressed by the tactics that he had implemented on his own. He had created a blog that allowed him to continuously update his site with keyword-rich content. His site was well indexed and he used relevant keywords in the title of his pages.

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He was off to a good start, but he lacked one of the main ingredients of organic traffic success: inbound links

Developing keyword rich content on your site is definitely a must if you want to achieve higher search engines rankings. After all, you can’t rank for keywords that don’t appear on your site. However, having keyword-rich articles on your site is only one aspect of getting top search engine placement on Google. Your site needs to be optimized for search engines and your site needs to have a good amount of inbound links before you start seeing improvements in SERP’s (Search Engine Results Pages)

At Done SEO, we manage all aspects of search engine optimization for your website. We know how to achieve top search engine placement and have the track record you need to feel comfortable about our abilities.

Contact us today so we can evaluate how we can help you achieve better rankings and traffic for your site.

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Search Engine Ranking Company

August 12th, 2010

A good search engine ranking can mean the difference between a successful online business and one that fails to meet expectations month after month. Some online business owners think that they can simply develop a website and sales/leads will follow. However, in almost all cases, those websites will unfortunately fail unless the original purpose of those sites is not to sell products and services, but to act as a virtual business card.

If the purpose of your website is to sell your products or services, hiring a search engine ranking company is going to be an essential part of your marketing strategy.

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What Can a Search Engine Ranking Company Do for You?

As a business owner, you know that advertising is important. What you might not know, however, is that search engines are one of the best ways to advertise your online business. If search engines give your site a high ranking, then potential customers will find your page before others.

A reliable search engine ranking company can use effective techniques to help ensure that your site gets ranked highly. Putting your website on the first page results of search engines such as Google, Yahoo!, and Bing will provide a significant boost in traffic.

Search Engine Ranking Company Techniques:

Done SEO uses a variety of search engine ranking company techniques that can benefit your online business. As part of our SEO strategies we will:
•    Analyze your particular niche industry
•    Identify relevant keywords (keywords that have the ability todrive traffic to your site)
•    Optimize your website for search engines
•    Implement a comprehensive link building campaign that will get you top organic rankings for your website

A professional search engine ranking company, we have spent years working with clients, so we  know which strategies work best. At Done SEO, we can help you outrank your competitors by achieving higher rankings on search engines and substantially increase the amount of targeted traffic that is coming in to your site.

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Guaranteed Search Engine Results

August 12th, 2010

It sure is nice to get a guarantee, especially when you’re shelling out a lot of money for professional goods and SEO services. When it comes to guaranteed search engine rankings, though, you should consider whether it is possible for companies to deliver on their promises. You might find that some so-called professionals are much better at promising you a guarantee than they are at following through improved website performance.

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Be Wary of Guaranteed Search Engine Ranking

At Done SEO, we can guarantee that we will boost traffic to your website and improve your site’s search engine ranking. We cannot, however, guarantee that you will reach a specific ranking. Why not? Because no one can.

Search engine such as Google and Yahoo! change their parameters frequently to help internet users find the most useful sites. Overall, this is a good thing for consumers and businesses, but it has an effect on search engine rankings. Your site might get a first page position on Google today, but that doesn’t mean it will after the company changes its parameters again.

SEO companies that promise a guaranteed search engine ranking completely deny the reality that today’s techniques may or may not work tomorrow. They, therefore, aren’t taking a realistic approach to improving your website’s performance. Would you rather have a company working for you that maintains a realistic perspective and works hard to continually improve your site’s performance, or one that seems to think it can look into the future?

What Does a Guaranteed Search Engine Ranking Mean?

It’s important to note that some SEO companies are more professional than others. Quite frankly, there are a lot of people online these days that claim they can do impossible things. When they give you a guaranteed search engine ranking, you have to wonder what they really mean by that guarantee. Are you guaranteed your money back if your site doesn’t reach a certain ranking? That’s unlikely. Improving website performance requires a lot of work. It’s much more likely that you get a guarantee to get rankings for keywords that are not at all competitive and don’t yield rankings anyway.

At SEO, we set realistic goals and we work with each client to meet those goals. We use strategies that work well. What we do guarantee is that we are genuinely invested in your online marketing success. Nothing makes us more satisfied than great results delivered to you!

Contact us today so we can evaluate how we can best assist you.

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Higher Search Engine Ranking

August 12th, 2010

Beautifully designed, well written, high functioning websites don’t always perform well. It’s unfortunate that some people don’t get the results that they need even after they have devoted a lot of time and energy to building great websites. It’s unfortunate, but that’s reality. If your site is going to attract more traffic and generate more sales, then you also have to devote some of your resources to reaching a higher search engine ranking.

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The Importance of Higher Search Engine Ranking

Internet search engines are one of the primary driving forces behind online business success. When people use Google, Yahoo!, or Bing, they usually only look at the first page of search results. That’s a total of 10 sites that they will even consider looking at.

Truth be told, most people don’t even scroll all the way to the bottom of the first page. If they can find what they want within the first five results, then they’ll use one of those sites.

Competing on the Internet

The Internet is a competitive place, so you have to focus on getting a higher search engine ranking to improve the visibility of your website. High search engine positioning means attracting more traffic. Search engines, however, don’t look at your professional pictures or your user-friendly check-out system. They look for keywords, incoming links, and other variables that tell them the site is worth visiting.

This doesn’t mean that you good design and function will take second place to rankings and traffic. Your site needs good user experience attributes in order to convert traffic into sales. Without traffic from a higher search engine ranking, though, you will never get more sales.

Done SEO can take care of your search engine ranking for you by focusing on methods that have helped many other online companies succeed and thrive. We offer a variety of strategies that will boost your site’s performance by achieving higher search engine ranking and boosting traffic.

Contact us today so we can determine how we can best assist you!

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High Search Engine Positioning

August 12th, 2010

When new clients come to me, they frequently want to know why their websites aren’t performing as well as their competitors. There are several potential reasons that a site might not attract traffic and convert visitors into customers. One of the most common reasons, though, is that the website simply does not have high search engine positioning. Many business owners don’t know how important it is to focus on strategies that will improve their site’s ranking. Doing so, however, almost always improves the site’s performance.

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Why is High Search Engine Positioning so Important?

Once you know a little about how most people use the internet, it becomes obvious why high search engine positioning is so important to your business’s success. When people use search engines such as Bing and Google to find websites, they don’t usually know exactly what they are looking for. They enter a few keywords that relate to what they want to find, but they don’t have a certain company in mind.

The search engine rankings, therefore, have a significant influence over what internet users decide to do online. Let’s say you’re a consumer looking online for cheaply priced tennis shoes. You might ask Google to search for “discount shoes,” “cheap tennis shoes,” or “discount price shoes.” At this point, you don’t what company you will buy from. You just know what you want to buy.

This is why high search engine positioning is so important for the success of your online business.

The following image further  illustrates the importance of a high search engine ranking:

High Search Engine Rankings

When Google provides the search results for discounted shoes, consumers usually follow the first few links on the page. At most, they might venture to the second or third pages. The vast majority of the time, though, they end up buying from websites listed on the first page.

If you can get your company’s website into one of those coveted positions, then you will almost certainly improve the amount of business that comes from online leads using search engine optimization and seo efforts.

Done SEO’s SEO strategies help your site get a high search engine positioning – sometimes in as little as just a couple short months. Doing so will increase traffic to your site and make increases the leads and sales that derive from your web presence.

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Remove Negative Comments

August 3rd, 2010

I once had a client tell me that he’d only be satisfied when every negative comment about his company had been removed from the internet. He meant what he said. Not only did he want to remove negative comments from websites that he owned, he also wanted negative comments removed from sites that were owned by other people.

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Of course, I had to inform him that removing all negative comments about his business from the internet wasn’t possible. A website administrator can remove negative articles from pages that he or she manages, but there’s little that you can do about content on other sites. You could write that site’s administrator and ask for a retraction, but that’s a waste of time because very few of them will care about your complaint.

Just because you can’t delete the negative comments, however, doesn’t mean that you have to tolerate the damaging effects that they have on your business. As a leader in the online reputation management industry, Done SEO uses several strategies to remove negative comments from the first page results of search engines.

Most internet users only look at the first page of results when they use a search engine like Google, Yahoo!, or Bing. That means we can essentially remove negative comments by creating sites and listings that get the highest possible rankings. Developing listing that achieve the highest possible rankings and promoting these listings with a link building campaign pushes the negative comments off of the first page. You’ll soon find that no one reads them at all. They still exist, but few people will ever see them.

Since Done SEO focuses on consistent SERM strategies, we can even protect your business from negative comments that might occur in the future. Creating strong business profiles, press releases, and small websites enables us to build a wall of protection for your business. That way you don’t have to worry about the damaging influence of negative comments because you have control of your online reputation.

Remove Pissedconsumer.com

July 30th, 2010

There are several online forums that give consumers the ability to air their complaints to the world. In general, this is a good way for consumers to stay educated so that they can make smart decisions when spending money on goods and services. In practice, though, it often means that inaccurate posts mislead potential clients. This happens often on pissedconsumers.com because the site allows people to post reviews anonymously. What puts the legitimacy of this site in to question is the fact that even if the issue has been resolved, pissedconsumers.com will not take the listing down.

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You cannot remove pissedconsumer.com  listings or comments, but Done SEO can help you retaliate with effective strategies that will give you control of your business’s online reputation.

Remove Pissedconsumer.com from Top Search Engine Results

A quick glance at this consumer forum will show you why it’s important to know how to remove pissedconsumer.com content from top search engine results. They’re not only negative and one-sided, but often inaccurate.

That’s obvious to those of us who specialize in online reputation management. Unfortunately, it’s not always so obvious to potential clients who base their decisions on the information that they read online. In the real world, consumers use all kinds of visual cues to help them decide which sources of information they can trust. When we see a crazy person yelling paranoid delusions, we don’t follow that person’s advice. We feel sorry for him. Online, though, it’s not always easy to separate the truly “pissed” from the truly crazy. That’s why sites like pissedconsumer.com can cause so many problems for online businesses.

Done SEO Can Help You Remove Pissedconsumer.com from Top Search Engine Results

No one has the authority to remove ripoff report or pissedconsumer.com comments from the web site. Once the comments are there, you just have to learn to live with them. You don’t, however, have to tolerate their negative impact on your business.

Done SEO has found that using positive strategies provides the best results. Our strategies include building better sites that will push pissedconsumer.com off the first and second pages of search engine results. That way, potential consumers see our pages first. Once we successfully remove pissedconsumer.com from the first page, very few of your customers will ever see the review.

This helps us maintain your online reputation, not by fighting against one-sided complaints, but rather by being above them with superior sites that rank higher than pissedconsumer.com could ever hope.

Remove Negative Forums

July 30th, 2010

When you find negative forum comments about your company or organization, your first impulse is probably to respond with a rebuttal that backs your position. This seems like a good way to counter the forum poster’s and remove the negative article. It might also seem like a good way to vent your anger. The truth, however, is that commenting on the forum will only make the negative comment more popular. If you really want to remove negative forums, then you have to use effective strategies that will make the posts irrelevant.

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Why You Shouldn’t Respond to Negative Forums

Search engines rank web sites according to specific parameters that are set to determine which sites are the most helpful. One of the ways that search engines like Google and Yahoo! rank the sites is by counting the popularity of forums. When you respond to a negative forum, you increase its popularity. You, therefore, improve its ranking a little bit. Since you want to remove negative forums, not make them more popular, it’s important to stop yourself from replying, regardless of how much you want to offer your side of the story.

You Can’t Completely Remove Negative Forums, but…

You can’t completely remove negative forums, but you can make them ineffective. You do this by ignoring the forum and focusing on other web sites. At Done SEO, we’ve developed effective online marketing strategies that address these situation and remove the negative forums from the top pages on Google, Yahoo and Bing.

We, accomplish this by developing and promoting positive sites and listings that have strong links and useful content. It usually takes a couple months, but you will soon see that the negative forum begins to receive lower rankings because the sites created by Done SEO are edging towards the top of the list. As our sites’ rankings improve, the negative forum moves off the first page of results.

Within a few months, the negative forum can be pushed down the list to rankings that few internet users ever look at. At this point, it’s as good as gone.

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