We are proud to announce the development of our free keyword research tool designed to work particularly well for geo-specific keyword research. The keyword research tool retrieves monthly and daily keyword search volume on Google, suggests related keywords and combines the search data with geo-specific locations.

This is particularly useful for local businesses. For example, let’s say you are a dentist practicing in Burbank, California, and you want to find out what people search for on Google to find a dentist in your area. Here is how you would use this tool:

1. Visit our keyword research tool
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2. In the “Locations” field, type in the various cities, towns and counties in your area. I have found Google Maps works well to identify relevant cities. Start your search with the biggest city in the area and then write down every smaller cities in a 30 mile radius. In the case of Burbank, you would probably want to start with a Google Map search for “Los Angeles.” Once you have your list, enter your entries into the “Locations” field.

3. In the “Base Keyword” field, type in every relevant keyword within your industry.

The keyword research tool will then combine these two metrics to give you daily and monthly search volume numbers for relevant, geo-specific keywords.

A note on keyword research as it relates to content development for your site:

Keyword research is a vital part of any SEO or PPC campaign as it provides direct insight into the online search behavior of your customers. With this information on hand, it becomes very easy to develop keyword-based content for your website, an important component of SEO. One strategy for making sure you’re focusing on relevant keywords when developing content for your site is to set up an Excel spreadsheet as follows:

1. First column, list your relevant keywords.

2. Second column, list Word documents of your now-developed, keyword-targeted content.

3. Third column, list the URLs on your site that already target a specific keyword.

This entry was posted on Sunday, March 21st, 2010 at 3:55 pm and is filed under SEO Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.