Pay per click optimization can quickly boost your web site’s ranking on Google, Yahoo!, and other popular search engines, but it is important to focus on the types of PPC management techniques that provide the best results within your marketing budget’s constraints.

Given an unlimited amount of money, your web site could score top rankings by relying on expensive pay per click ads. Obviously that’s not a very effective way to run a business, though. Instead, you want to get the most value for every penny that you spend on a PPC campaign. That’s where pay per click optimization can help you meet your business goals.

Getting the Most from Pay Per Click Optimization

The Pay per click optimization strategies we  implement varies from company to company. The individual factors that our PPC experts use depend on the industry and what your specific goals are. In general, though, pay per click optimization is about one thing: getting the most for your money.

Our Pay per click optimization experts will optimize your PPC campaign in an effort to attract the most relevant traffic for your site. We keep track of ad spend, cost per click, quality score as well as how effectively your site is converting the traffic. Paying attention to these details allows them to determine which keywords will work best for you given the constraints of your marketing budget.

Pay Per Click Optimization that Converts into Sales

Many companies fail to recognize that increased traffic does not always mean improved sales. When it comes to PPC campaigns, though, you have to pay close attention to how much money you spend boosting traffic and how much money you make from that increased web presence.

Our  pay per click optimization experts can help you sort through these different variables to determine which techniques and keywords will serve your online business best.

Type in “text links”, “buy text links” or “text link ads” in Google and you will notice that there are no longer any ads for companies that offer these services. That’s right, you can no longer bid on these or other related terms through AdWords.

While this move is being praised by some:

This is the first time that Google has actually taken a stand that makes them lose money in their war against text links and I think it is a good move. There is nothing more hypocritical than Google starting a war against a certain industry on one hand and accepting money from them on the other.

I see this argument as fundamentally flawed. This move by Google will actually help them make more money, as people interested in buying text links to drive traffic will have fewer choices, and a large number of them will end up biting the bullet and buying ads through AdWords.

These kinds of anti-competitive business practices show that while Google claims not to be evil, what they really mean is that they’ll spin the motives behind their actions so well that their “evilness” will be praised by the very targets of their ploy.

Update:

Looks like Matt Cutts has confirmed that Google is banning these advertisers in the comments on his blog.

One question I see a lot on SEO forums and blogs is, “How can I increase my click thru ratio on Adwords?” What’s alarming to me (and wonderful for Google) is that the most common answer I see on these forums is, “increase your bids.” Not to say that increasing you bids and raising the placement of your ads won’t improve your click thru rate, it just happens to increase your costs per click, which we all know can greatly affect the ROI of the campaign.

So let’s rethink the question. What we need to ask is, “How can we increase click thru rates while maintaining the same cost per click or even lowering the cost?” I know you’re thinking that you can’t increase results and lower cost with a pay per click campaign. This is supposedly the unattainable Holy Grail of search engine marketing. Well, we’ve found it, and we’re even going to share.

Our approach to increasing click thrus is Testing! Testing! Testing! Testing different ad copy with Google can be labor intensive to get up and running. And without a PhD in statistics, you won’t be able to make sense of the numbers without some sort of automation. That’s what we offer. Our web based proprietary software syncs with your Adwords account and allows you to test 54 variations of your text ad for every keyword in your campaign. Our system will identify the top performing variations and provide you with easy to understand reporting, allowing you to adjust and refine your marketing efforts.

You’re probably thinking, “That’s great, but I don’t see how this will actually lower my cost per click.” You’ve got to remember that Google rewards ads that perform better. By simply increasing your click thru rate Google will actually lower your average cost per click, saving you money and increasing your ROI.

For more information about our multivariate testing for Adwords click here, and if you’d like to speak with a representative please contact us today!