Preemptive Search Engine Reputation Management
I came across an interesting article in ComputerWorld.com today that’s about six weeks old, but very relevant to the topic of online reputation management.
“Businesses need to be more proactive when it comes to managing their reputations online, according to Gartner Inc. … Gartner predicted that by the end of 2010, criminals will routinely use the Internet to extort funds from organizations, threatening corporate reputations by ensuring that routine online search requests will return negative or even libelous results.”
This is EXACTLY what we tell our clients when we talk about the importance of preemptive search engine reputation management.
The best defense is a good offense!
